adidas - Freelance Projects
Over the course of a year, I worked with adidas in Portland, OR, to produce multiple pieces of video and motion graphics content. These projects ranged from international ad spots to large video screens in the middle of Times Square.
Role
Video Producer | Motion Graphics Animator
Tools
Adobe After Effects | Adobe Premiere Pro | Instagram
Responsibilities
Motion Graphics | Social Media | Video Production | Commercial Production
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World Cup Ads
These ads played in small ad blocks during the FIFA World Cup and featured adidas soccer athletes. The idea was to bring quick attention to the brand during a short ad pop-in.
Times Square Ad Video Wall
adidas hired me to design animated advertisements for a Champs video wall in Times Square. I animated dynamic transitions between products and their trefoil logo to keep the display eye-catching and the brand prominent. I also worked in conjunction with Champs to format the final video correctly. The video below demonstrates the configuration needed for the various video walls and closeups on some animated assets.
Logo Animation
When creating the Times Square ad, I wanted to bring adidas' iconic trefoil logo to life, and this is the resulting animation.
Instagram Video
adidas LA wanted a short Instagram story and Instagram post video. They asked that I cut together a collection of images and stylized them to the branding guidelines of their Instagram page.
Marketing Videos
I was commissioned to edit a series of marketing videos that were shown at adidas retail stores. These videos were to promote the Tiro line of clothing.
Showcasing Retail Spaces
adidas asked me to visit a few retail spaces and video the floor displays so that they could showcase them at a private event. They also wanted the imagery edited together in an upbeat mood to generate excitement.