Business Kickstarter Branding
The rBand is a product that ran a Kickstarter campaign featuring videos, graphic design, and animated gifs to pitch the product to potential backers. I created all digital media and design assets for this campaign and designed the branding for the rBand product and its company, Awesome Adventure Devices.
Roles
Video Producer | Graphic Designer | Director
Tools
Adobe Premiere | Adobe After Effects | Adobe Photoshop | Adobe Illustrator
Responsibilities
Branding | Logo Design | Kickstarter Campaign Design | Motion Graphics | Cinematography | Video Editing
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Graphic Design
Working closely with the owner, I create the branding for his company and the rBand product. The owner wanted his logo to align with his Colorado location and the product logo to represent the core features of his product.
Kickstarter Page Design
I was responsible for creating all media and graphics featured on the rBand Kickstarter page, including GIFs, videos, photos, and graphics. My goal was to showcase and entice potential backers.
Filming On-Location
It was essential to showcase the rBand in action on the Colorado mountain slopes to ensure the success of its Kickstarter campaign. To achieve this, I flew out to the location, accompanied the owner on the slopes, and captured footage of the product in action for his promotional materials.
UX Prototyping for Video
Animated smartphone UI prototypes were created to offer a realistic and controlled product preview of how the rBand works with someone's phone. Animating the smartphone UI instead of shooting a live phone screen gave me flexibility in the timing of functions and control over the content on the phone screen.
Animation Assets
This project incorporated numerous animated elements to enhance the brand and its features. One of the critical elements was to bring the rBand logo to life. Additionally, various micro-animations and smartphone UI animations were employed to deliver the feature set in an engaging manner.
Promotional Video
The promotional video played a crucial role in boosting backers of the rBand product on Kickstarter. It was essential for me to showcase all the features in a clear and engaging way. The final video was well-received by the Kickstarter backers and helped drive interest in the product.