Fisher Investments - Former Employer
Fisher Investments hired me to develop and operate in-house video and photography production capabilities for their YouTube channel, website, and marketing initiatives. Additionally, I was responsible for graphic design, project management, video studio operation, and audio podcast production. I oversaw projects from concept to delivery, turning ideas into finished content through shooting, editing, designing, and distribution.
Role
Sr Multimedia Designer
Tools
Adobe Creative Suite | Microsoft Suite | Vimeo | YouTube | Cornerstone | Sitecore | Jira
Responsibilities
Stock Market Educational Materials | Institutional Communications | Client and Prospective Client Communications | Motion Graphics | Video Production and Equipment Management | Podcast Production
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Page Overview
Animated Graphics
I used Adobe After Effects to animate infographics and characters, making complex concepts and ideas easier to understand. In addition, I created and animated various titles and intros for multiple video series to maintain consistent and engaging branding.
Animated Charts
There was a heavy reliance on charts, tables, and statistics when discussing financial trends and concepts. Animation was an effective way to make these charts more dynamic while highlighting key points and information.
Interviews and Talking Heads
Fisher Investments often uses video messaging to connect with a national and global audience. I captured employee talking heads at least once a month, pushing me to experiment with lighting, framing, and scene dressing to keep each video installment fresh. I worked with talent of varying levels of media experience, coaching those less experienced to enhance their delivery.
Capturing Content
Footage of the office and employees was essential for providing a view into the many faces that make Fisher Investments work. It was challenging due to the sensitive financial information managed by staff, especially executives. I learned to navigate strict legal requirements while minimizing disruption and portraying the company positively.
Showcasing Offices
Fisher Investments' offices truly set them apart from other financial institutions. I found it important to communicate this by conducting many b-roll shoots on the ground and in the air. This content was used for many of their marketing and recruiting efforts.
Finance Podcast Production
Fisher Investments started an in-house podcast and leveraged me to design the logo and branding, procure all the necessary audio equipment, and train the producer to use the equipment and edit the recordings. You can see more of this project through the button below.
Business Photography
Part of Fisher Investments' identity is how they are way off Wall Street, and their employees are very client-focused. I captured many photographs of their offices and staff that helped convey this idea effectively on their many digital channels and print.
Portrait Photography
At Fisher Investments, I gained valuable experience taking professional employee portraits. Each portrait session presented a unique challenge for me to tackle. I worked with both natural and studio lighting, using the office space as an appealing backdrop, and occasionally incorporating seamless backdrops to achieve a more editorial look.
Graphic Design
I designed a variety of materials, including brochures, booklets, posters, logos, icons, presentation decks, flyers, and more. This required advanced skills in Photoshop, Illustrator, and InDesign.
