Finance Podcast Production
The Well-Read Investor Podcast conducts interviews with authors of financial books. As part of my responsibilities, I designed the logo and branding for the show. Additionally, I was in charge of procuring all the necessary audio equipment needed for producing the show and trained the producer on how to use it and edit the audio recordings. This was an in-house production created for Fisher Investments during my time there.
Roles
Graphic Designer | Audio Producer | Production Equipment Consultant
Tools
Adobe Audition | Adobe Illustrator | Adobe Photoshop
Responsibilities
Branding | Logo Design | Audio Equipment Procurement | Production Training
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Graphic Design
For branding this podcast, I was tasked with defining the color scheme, creating cover art, and creating a brand icon. I also helped apply these designs across all forms of content, like social media pages, swag, and marketing materials.
Social Media
The icon wall element within the podcast cover art became a versatile branding component that could fit across various social media banner sizes. The book icon represented the podcast when a less busy alternative was needed, like for a profile photo.
Photography
I captured photos during podcast recordings to be used as promotional materials. I also took professional portraits of the podcast host.
Audio Production Equipment
I researched and provided a list of equipment needed for the podcast. I trained the podcast producer on how to use the equipment and shadowed the first few recordings to ensure everything was executed correctly.
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