adidas Motion Design Projects
Over the course of a year, I worked with adidas in Portland, OR, to produce multiple pieces of motion graphics content. These projects ranged from international ad spots to large video screens in the middle of Times Square.
Client
Role
adidas
Motion Graphics Designer
Tools
Adobe After Effects | Adobe Premiere Pro | Instagram
Responsibilities
Motion Graphics | Social Media | Ad Creation
World Cup Ads
These ads played in small ad blocks during the FIFA World Cup and featured adidas soccer athletes. The idea was to bring quick attention to the brand during a short ad pop-in.
Times Square Ad Video Wall
adidas hired me to design animated advertisements for a Champs video wall in Times Square. I animated dynamic transitions between products and their trefoil logo to keep the display eye-catching and the brand prominent. I also worked in conjunction with Champs to format the final video correctly. The video below demonstrates the configuration needed for the various video walls and closeups on some animated assets.
Logo Animation
When creating the Times Square ad, I wanted to bring adidas' iconic trefoil logo to life, and this is the resulting animation.
Instagram Video
adidas LA wanted a short Instagram story and Instagram post video. They asked that I cut together a collection of images and stylized them to the branding guidelines of their Instagram page.
View Full Project
In addition to motion design, I was responsible for editing footage captured by the adidas team and visiting retail locations to capture and showcase adidas product displays.