Running Event Branding
For branding this project, I was responsible for all design-related materials and web communications. Every year, I create fresh materials such as posters, website updates, social media announcements, t-shirts, and instructional animations for the event.
Client
Role
Grey Ribbon Crusade
Lead Brand Designer | Website Creator | Animator
Tools
Adobe Illustrator | Adobe Photoshop | Adobe After Effects | Dreamweaver
Responsibilities
Branding | Logo Design | Motion Graphics | Website Creation | Animation
Location Inspired Design
While designing the materials, I incorporated elements directly tied to the events area. I used prominent buildings along the running path that contestants would likely recognize. My goal was to have this event feel much more close to home.
Website Creation
Grey Ribbon’s website updated contestants on upcoming events and housed race results and photos for all previous events. I designed the website with ease of navigation in mind. Using Square’s services, I built an online payment portal for contestants to register in advance.
Animation Assets
While working with the Grey Ribbon Crusade, I created a variety of animated elements, including fully animated instructional videos and 3D motion graphics for promotional videos.
View Full Project
In addition to web, graphic and motion design, I was responsible for filming on location and producing a race promotional video.